Natural Capitalism: Making the Case for Sustainable Business

July 9, 2009

Natural Capitalism: Making the Case for Sustainable Business
with Hunter Lovins and Jim Garrison

Hunter Lovins, President and Founder of Natural Capital Solutions, talks with Jim Garrison about some of the real-world solutions to climate change that are already taking effect around the world. While many people condemn big business and big industry as anti-ethical to the environmental movement, Hunter helps makes the case that these sorts of large companies are actually in a better position than most to deal with the bulk of the ecological problems we are all aware of. Sound too idealistic? What if we told you that many of these companies have already begun cutting carbon emissions, reducing waste, and increasing efficiency, without any sort of major incentive from the governments of the world.

Why are they doing it? Simple: to turn a profit! Surprised? Be sure to listen to this interview for more details. If you have ever wondered how we can begin to accelerate our response to climate change in the short term, you will find Hunter’s insights invaluable.

Listen Now

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